B&M European Value Retail S.A. operates as a discount retailer in the United Kingdom, Germany, and France.
It provides FMCG brands and non-grocery products through general merchandise and grocery stores, and convenience stores. The company operates a chain of 620 stores under the B&M brand; 281 stores under the Heron Foods brand; 96 stores under the Jawoll; and 96 stores under the Babou brand. It also provides property development, employment, and administrative services.
The company was founded in 1978 and is based in Luxembourg, Luxembourg.