Digital Content Writer (M/F) - Porto

The Mercan Properties Group is responsible for developing real estate projects in the tourism sector in Portugal and currently has 31 projects across the country. The Mercan Group has a presence, in addition to Portugal, in Canada, China, India, the United Arab Emirates, United States of America and Greece. The operation in Portugal began in 2015, focusing on the development of real estate projects related to tourism.

About Us:

Founded in Canada, Mercan Group is a global leader in investment, development, hospitality, and immigration services, as well as real estate. With a robust international presence, we manage a diverse portfolio of immigration-driven projects, including a rapidly growing network of hotel ventures that collaborate closely with major international brands.

Job Opportunity:

Are you a creative wordsmith with a passion for B2B and B2C marketing? Mercan Group is seeking a talented Digital Content Writer (M/F) to join our dynamic team in Porto. If you thrive in a fast-paced environment and have a knack for crafting compelling copy that drives engagement and conversions, we’d love to hear from you!

Key Responsibilities:

• Develop clear, persuasive, and original content for various marketing channels, including websites, blogs, emails, newsletters, social media, and scripts for videos, tailored to B2B audience.
• Collaborate with the marketing and communications team to create content strategies that align with our business goals and target audience, addressing both B2B and B2C needs.
• Conduct thorough research to understand industry trends, competitor offerings, and customer needs, adapting content strategies for both B2B and B2C markets.
• Write engaging and informative newsletters to nurture and expand our audience base, with content designed for both B2B and B2C customers.
• Create informative scripts for corporate videos, investor presentations, and professional webinars, ensuring alignment with the brand’s tone and objectives.
• Edit and proofread high-value business communications, ensuring clarity, consistency, and professional standards.
• A background or experience in real estate or immigration sectors is highly desirable and considered an asset, as it will bring valuable industry insight and expertise to the content creation process.
• Leverage knowledge in real estate, investment, and immigration sectors to create content that speaks directly to investors, corporate clients, and key stakeholders.
• Work closely with designers and other stakeholders to produce engaging marketing materials that resonate with both business and consumer audiences.

  Qualifications:

• Educational background in Communication, Marketing, Journalism, or a related field is preferred.
• Minimum experience of 3 years.
• Proven experience as a copywriter, preferably with a strong background in both B2B and B2C contexts.
• Exceptional writing, editing, and proofreading skills in English and Portuguese.
• Passionate about communication, staying up-to-date with new trends in content creation, video production, and digital marketing.
• Ability to generate creative ideas and concepts that resonate with both business clients and consumers.
• Sales-oriented mindset, with the ability to craft content that drives conversions and aligns with business objectives.
• Strong understanding of social media platforms, particularly LinkedIn, and how to tailor content for professional audiences.
• Excellent organizational skills and the ability to manage multiple projects simultaneously.
• A portfolio showcasing your writing samples, successful campaigns, and relevant work experience is highly valued.

  Soft Skills:

• Creative and ambitious with a drive to continuously innovate and push boundaries.
• Determined and goal-oriented, with a strong focus on achieving business objectives.
• A team player who works collaboratively to achieve common goals, while also thriving independently.
• Curious and proactive, constantly seeking new knowledge and staying ahead of trends.
• Strong problem-solving skills with the ability to think critically and adapt to changing needs.

  What We Offer:

• International Presence: Join a global leader, Mercan Group, with offices in multiple countries around the world, offering an international and diverse work environment.
• Cutting-Edge Technology: Enjoy access to state-of-the-art technology and software tools that will enhance your daily work and productivity.
• Collaborative Work Culture: Be part of a dynamic, innovative, and supportive team that thrives in a fast-paced environment.
• Professional Growth: Opportunities for career development and personal growth in a company with a strong track record of success across various industries.
• Competitive Compensation: A competitive salary and benefits package, reflecting your skills and experience.

If you're ready to take your writing skills to the next level, apply now! 

Join Mercan Properties and help us tell our story!