New Wave Group AB (publ) designs, acquires, and develops brands and products in the corporate promo, sports, gifts, and home furnishings sectors in Sweden, the United States, rest of Nordic countries, Central Europe, Southern Europe, and internationally. The company operates through three segments: Corporate, Sports & Leisure, and Gifts & Home Furnishings.
The Corporate segment offers promo wear products, such as garments made of various textiles, as well as leisure, work, and sports clothes under the D.A.D Sportswear, James Harvest Sportswear, Cottover, and Clique brand names; and promotional gifts, including pens, powerbanks, gift cards, handbags, bed linens, and towels under the d-vice, Queen Anne, and Toppoint brands. It also provides a range of work wear products comprising underwear, outer garments, reflective clothing, flame protective, and accessories for professional categories, which consist of construction and installation workers, painters and plasterers, transport and service, and hotel and restaurant workers under the Jobman and ProJob brand names.
The Sports & Leisure segment provides clothes and shoes for sports, golf, hunting, fishing, and fashion trade under the Sköna Marie, Termo, PAX, Paris Glove, Laurentide, AHEAD, Craft, Seger, Auclair, Cutter & Buck, Clique Retail, Marstrand, and Speedo brand names.
The Gifts & Home Furnishings segment provides gifts and home furnishing products under the Sagaform, Orrefors, Kosta Boda, Kosta Boda Art Hotel, Kosta Lodge, and Safaripark brand names. The company also offers its products through its outlets.
New Wave Group AB (publ) was founded in 1990 and is headquartered in Gothenburg, Sweden.