Senior Paid Media Buyer

Ridge - Designed For Life.

Ridge crafts products made to last a lifetime through with simple, functional designs ready for anything and everything. Our materials are chosen with care and a thoughtful connection to the insights of our growing community - setting our North star as we strive to improve everyday. Together we can do more with less.

Ridge started with The Ridge Wallet as a Kickstarter project in 2013 and is now in the hands and pockets of over 3 million people worldwide! We currently operate around the globe selling in the US, Canada, the UK, EU, and Australia on Shopify and through other channels such as Amazon and Wholesalers. We have also expanded and continue to expand our product catalog to include KeyCases, Bolt Action Pens, Knives, Rings, Watches and we have plenty more in the works!

We are looking for people interested in positions with tremendous growth potential, but which come with high expectations of work rate and quality of work. We are a fully remote company and utilize that to find the best talent around the world to join our team. Since we are a remote-first company, we always do our best to be as accommodating to a healthy work/life balance.

The Role

The Senior Paid Media Buyer at Ridge plays a crucial role in supporting the paid media team to execute and strategize effective paid social advertising campaigns across various channels - with an emphasis on ad platforms such as Meta, Tiktok, Snapchat, Twitter/X, and Applovin. This role involves optimizing campaign performance, analyzing data, and contributing to strategic planning efforts. This role provides a unique opportunity to apply senior-level expertise within a leading, high-growth DTC brand while working alongside industry experts.

Responsibilities

Campaign and Platform Ownership:

• Navigate and manage various paid social media platforms, including Meta, Tiktok, Snapchat, Twitter/X, and Applovin.
• Stay up to date on platform changes, updates, and best practices to ensure campaigns remain effective.

Ad Building:

• Own the creation, management, and optimization of paid social media advertisements.
• Develop and implement ad copy and creative content that aligns with campaign objectives.
• Ensure that all ads meet platform guidelines and brand standards.

Data Analysis:

• Analyze campaign performance data to identify trends, insights, and areas for improvement.
• Generate regular reports on key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Utilize data to make informed recommendations for campaign adjustments and optimizations.

Quality Assurance:

• Conduct thorough checks to ensure accuracy and consistency in all ad campaigns and creative materials.
• Monitor ad performance to identify any issues or discrepancies and take corrective action as needed.

Ad Creative:

• Coordinate with the performance creative team to develop compelling ad visuals and copy that resonate with target audiences.
• Provide feedback and suggestions to the creative team to enhance ad effectiveness.
• Ensure creative assets are received and launched in accordance with campaign deadlines.

Campaign Management:

• Manage and optimize campaigns across all owned channels.
• Implement targeting strategies to reach the desired audience segments.
• Monitor and own budget allocation and adjust spend and bid controls to maximize campaign performance.

Strategic Planning:

• Contribute to the development of campaign strategies and media plans.
• Participate in brainstorming sessions to generate innovative ideas for campaign improvement.
• Assist in the research and identification of new advertising opportunities and platforms.

External Partner Communication:

• Serve as the main point of contact for external ad partners and agencies for owned channels.
• Review, analyze, and share insights around campaign performance with external ad partners and agencies in a clear and concise manner.

Ideal Profile

Qualification and Requirements

• 5+ years of DTC Paid Media Buying and Growth Marketing experience.
• Expertise media buying within ad platforms including but not limited to: Meta, Tiktok, Snapchat, Twitter/X, and Applovin.
• DTC Ad Agency experience and/or working in-house within a 100M+ DTC brand, a plus.
• Familiarity with third-party analytics and attribution tools such as: Northbeam, Triple Whale, Haus and GA4.
• Strong knowledge of the various advertising attribution models.
• Exceptional analytical skills with experience building and presenting performance reports.
• Experience in audience segmentation, retargeting strategies, and A/B testing.
• Strong communication and collaboration skills.

Technical Skills

• Proficiency in Notion for project management, task organization, collaboration, and documentation.
• Proficiency in Slack for effective communication, collaboration, and team coordination, including channel management, file sharing, and real-time messaging.
• Proficiency in GSuite for productivity, document management, and collaboration, including Gmail, Google Drive, Google Docs, Sheets, and Slides.
• Familiarity with Loom for creating and sharing video content, including screen recordings, tutorials, and presentations, to enhance communication and training within teams.
• Proficient in using various ad platforms (e.g., Meta, Tiktok, Snapchat, Twitter/X, and Applovin).

What's on Offer?

• Join a market leader within Apparel & Sporting Goods
• Opportunity within a company with a solid track record of performance
• Competitive Salary