William Hill plc provides sports betting and gaming services in the United Kingdom, the United States, and internationally. It operates through Retail, Online, US Existing, US Expansion, and Other segments.
The company operates licensed betting offices (LBOs) that offer sports betting services on football, horseracing, and other sports, as well as gaming machines. It also operates online betting and gaming business that provides in-play and pre-match sports betting services and a range of gaming products; and offers casino, poker, and other gaming products, as well as telephone betting services. In addition, the company is involved in on-course betting operations. As at December 31, 2019, it operated 1,568 LBOs.
William Hill plc was founded in 1934 and is headquartered in London, the United Kingdom.