This week, Patrycja discusses the role and benefits of building a gender inclusive brand. It is not enough to focus on internal processes, policy and behavioral shifts, companies need also to take into account how they are perceived internally to retain their talents.
By Patrycja Riera, CEO, Inclusionem
We don’t often think of how the public face of an organization should be part of the diversity and inclusion efforts.
Too often we see images, language and symbols that show gender imbalance and lack of inclusion.
And, the messages we communicate project what’s happening inside, and often show that organizations must improve their thinking process and execution.
We already know the business case for diversity and inclusion, but there is also a convincing brand business case that companies cannot afford to ignore anymore. Today we must be very intentional in crafting messages that project externally what is being done internally.
Questions: Does your language, imagery and tone express a gender inclusive brand? Are you engaging women in the communication of who you are and aspire to be? Does your brand represent to the current needs and interests of women you are targeting?
Questions: Are female leaders visible in your firm? Do they occupy stereotypical gender roles? Are you aware of what women value most in your employment offering?
Questions: Are your public spokespeople gender-balanced? Is input from a broad range of perspectives in internal and external forums significant to your organization? Do you reinforce gender-stereotypes in roles performed at functions you organize and attend?
Questions: Do the ‘heroes’ celebrated by your organization represent the accomplishments of both women and men?
Questions: Are the needs of all genders incorporated into design, infrastructure and equipment in your organization?
Creating a gender balanced workplace is a shared responsibility and the job of every department. We cannot leave creating inclusion to leader’s and CEO’s. There is a compelling story to tell and lessons to learn from it.
Every organization has a story to tell and it should, not only for branding purposes, but as an inspiration to individuals and other organizations.
You can contact Patrycja Riera on linked in